On a recent vacation to Belo Horizonte, Brazil, I found a spatter of public charging devices. Belo Horizonte is the third largest city in Brazil even though most non-Brazilians never heard of it. It’s equal in size to Phoenix, Arizona. Brazilians love being connected with Facebook and Whatsapp. In fact, TV shows, news channels, businesses, even their president, use Whatsapp as their main form of communication–yes, people, texting. In Brazil, you can understand why Facebook bought Whatsapp for billions of dollars (insert maniacal laugh here). Long before Facebook became the lingua franca of social connectedness, Brazilians were the main users of Orkut (a Google creation).
So the need to remain charged is essential for Brazilians despite their dual app needs (versus my own multi-app ecosystem) particularly when out and about drinking, eating, socializing and partying. In Belo Horizonte where it’s an inland city, they say in Portuguese: “Nao tem mar, tem bar,” which somewhat translates to “we don’t have the sea but we have bars,” and such is the life of the young and old here. You have lots of sidewalk cafes where beer and bar food are served until 2am. And in the more chic neighborhoods of Lourdes and Santa Lucia, there you’ll find charging stations on each floor of bars and restaurants encouraging partners to party on.
While here I managed to tag just two #openoutlets but I remain confident that as Open Outlet’s mission spreads, more BH’s and Brazilians alike will follow suit.